The PESTLE analysis is used to analyze whether the industry you want to invest in is feasible and sustainable in a particular place. At was I thought doing the PESTLE analysis is very easy since you are just going to list down all impacts on the business based on: Political, Economical, Social, Technological, Legal and Environmental aspects. But I realized later on how essential this is for an investor. We were assigned to explore on the logistics industry in the Philippines. And we found out that there are a lot of issues that will be faced by investors that are not usually experienced in other countries like corruption, bribery, traffic, floods, looting etc.
You can check out our PESTLE analysis for the Logistics Industry below: