Learning Log 4 – Industry Life Cycle

We continued our discussion on Industry Life cycle. There are 4 stages:

  1. Introduction
  2. Growth
  3. Maturity
  4. Decline

We then classified the current stage of the companies we are comparing: Apple and Samsung. We classified Apple in the Maturity stage while Samsung in the Growth stage. We followed a framework defining the aspects of each stage such as Demand, Technology, Products, Manufacturing and Distribution, Trade, Competition and Key Success Factors.

We emphasized that Apple is using Differentiation Focus as Competitive Advantage while Samsung is using Differentiation.

For the report for discussion used: Apple and Samsung Industry Cycle v2


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